We’ve been keeping close tabs on Iggy Azalea’s Revolve Clothing campaign ever since we heard the rapper would be the face of the summer line. The campaign images were released a few weeks ago, and now there’s a behind-the-scenes video. There is nothing we love more than a good BTS video, you guys. This one can be added to our all-time fave list.
Not only do we get a look at Iggy wearing pieces from the collection and pulling poses, but we’re treated to a brief interview, where Iggy discusses style in L.A., her fave looks from the shoot, and how important style is to her. (Hint: It’s very important.)
Iggy describes style in L.A. as “transitional,” explaining that what people are wearing totally depends on the neighborhood that you’re in. The campaign seems to take its styling from that idea—Iggy wears everything from a leather dress to a printed crop top and skirt.
Our favorite part of the clip, though? When Iggy explains that fashion plays a “big, big, big role” in her music. She even gives it props for “50% of the story” and “sculpt[ing] the world the songs exist in.” That notion explains why the visual element (and #FASHUN) has been so strong in all of Iggy’s videos so far—I mean, you can’t hear “Fancy” without imagining her in a Clueless-inspired outfit, right? I definitely can’t.
+ WATCH THE BTS VIDEO FROM IGGY’S REVOLVE SHOOT