Katy Perry’s new COVERGIRL campaign.
Photo: @covergirl Instagram
The first commercial from Katy Perry’s new COVERGIRL collection is here! The campaign’s name is #instaGLAM, so it makes sense that the video debuted on Facebook. JK, it debuted on COVERGIRL’s Instagram. The video features Katy with her long black hair showing off the three products from the new collection: Ready, Set, Gorgeous Foundation, Bombshell Curvaceous Mascara, and Colorlicious Lip Gloss.
While the foundation and 13 shades of lip gloss are new additions to the COVERGIRL collection, the Bombshell Curvaceous Mascara is an alternative to their already super popular Bombshell Volume Mascara. There’s a closeup of Katy’s lashes in the video, which are long, voluminous, and curled. This mascara has helped her achieve the eyelash trifecta of perfection. I need it.
While the #instaGLAM collection isn’t available yet (it hits stores and online this July), you can still get glammed up and share your selfie like Katy using the hashtag. In addition to tagging her selfie, Katy also shared a picture of a COVERGIRL cake, which is definitely not edible, but highly glamorous.