For A Limited Time, You Can Buy Drake’s OVO Apparel At Nordstrom

Snag some OVO from Nordstrom!
Photos: Getty Images/Nordstrom

If you aren’t already on your way to Toronto to pick up one of Drake’s 2014 varsity tour jackets from Roots Canada, then we are seriously starting to doubt your devotion to Drizzy. JK! We weren’t able to swing a flight either. But we did catch wind of a pretty great alternative if you’re sweatin’ some limited-edition October’s Very Own gear (you’ll still have to go to Canada for that jacket, though). Starting TODAY, February 14th, Nordstrom will officially become the first national retailer to carry apparel by OVO. #HYFR

The exclusively designed merch, including sweatshirts, T-shirts, and knit caps, is debuting as a part of Nordstrom’s ongoing Pop-In Shops project. Launched in October 2013, the specialty shops house a series of themed collections that rotate every four to five weeks. This time, the theme is “Heartbreakers Club,” which Nordstrom says is “inspired by men with heartbreakingly good style.” Check! Drake definitely qualifies. BRB while I put a Band-Aid on my aorta.

Snag some OVO from Nordstrom!
Photo: Nordstrom

According to Drake and Noah “40” Shebib, the founders of the owl-fronted creative collective, “Pop-In @ Nordstrom aligns itself with the central ideals of the OVO brand: encompassing taste, integrity, and foresight across music and culture. This partnership will offer the opportunity for us to share the unique aesthetic of OVO as we make our first venture into the retail space. OVO is more than a clothing line, it’s the soundtrack to a lifestyle that we hope to share with a wider audience than ever before.”

Also hitting the shelves of the Heartbreakers Club pop-in will be Nike Flyknit high-tops, an exclusive capsule collection from designer Mark McNairy (YAAS), VFiles labels like Hood by Air and 1992, as well as Kitsune candles that resulted from a partnership between the Sky Ferreirafronted luxury brand and master perfumer, James Heeley. It all goes on sale today at select Nordstrom stores around the country and on OWN IT!

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