Solange Previews Her Eye-Popping ‘Girls Of Blaze’ Puma Campaign

The Puma “Girls of Blaze” collection.
Photo: mydamnblog.com

Solange just released a TON of sneak-peek pics from her “Girls of Blaze” Disc Collection campaign for Puma, and you better grab your sunglasses because this ish is BRIGHT. Her debut as art director for the sporty kicks brand dropped in November, and while the focus there was prints on prints on prints, these ads are all about color on color on color. And we are INTO IT.

Solange doing her thang as art director.
Photo: mydamnblog.com

Sol also shares some insight into her creative process with a behind-the-scenes video that’s stacked with color-swatch pairings (ruby red + sea foam green = genius) and inspirational images (like an orange, triple-tier wedding cake and giant inflatable animals). Also, we NEEDED that vivid tangerine polish she’s wearing, like, yesterday.

But there’s more to her new position at Puma than just creating an IRL Pinterest board. (Although we’d totally take that job if it existed.) Solange is hands-on every step of the way, lending her creativity on the set of the actual shoot as well: examining photos, re-applying lipstick, straightening collars, and tweaking feathers. This campaign is CLEARLY her baby. (Her second baby, after her precious son, Julez, of course.)

The Puma “Girls of Blaze” collection.
Photo: mydamnblog.com

The “Girls of Blaze” Disc Collection will be available at Opening Ceremony (both in stores and online) starting on Saturday, February 8, but if you’re looking to get a head start on color-coordinating your wardrobe to the new line of shoes (or just feel like appreciating Solange’s latest gig), you can peep all the pictures over here.

+ WATCH SOLANGE GET CREATIVE FOR PUMA

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