Rita Ora Sizzles In New Miami-Based Material Girl Campaign

Rita Ora for Material Girl
Photo: Courtesy of Material Girl

If you’re in major need of a pick-me-up on this icy day, might we suggest peeping Rita Ora’s brand new Material Girl campaign? (The polar vortex better watch its back, because these pics are HOT.) While the Fall 2013 campaign for Madonna’s clothing line with her daughter, Lola, featured Rita posted up alongside prominent London landmarks, the Spring 2014 portfolio is all about Miami! Rita shows off the new collection as she struts down Ocean Drive and leans on vintage cars, and the clothes definitely reflect her summery attitude.

Rita Ora for Material Girl
Photo: Courtesy of Material Girl

From punchy matched coordinates to an array of geometric prints, MG’s Spring 2014 line is about being confident and having fun—all while setting new trends, of course. We think Miss Ora is the perfect person to represent that mindset, and the Queen of Pop herself agrees. “Rita is fearless when it comes to fashion and expressing herself,” Madonna said. “We love her personality and think she perfectly embodies the spirit of Material Girl.”

Check out the entire line at Macys.com, and keep your eyes peeled for Rita’s ads to appear in print come March!

+ WATCH BEHIND THE SCENES OF RITA ORA’S MATERIAL GIRL CAMPAIGN

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