Jourdan Dunn, Cara Delevigne, Eliza Cummings, and A$AP Rocky for DKNY.
Photo: DKNY’s YouTube Page
With all of the brands that A$AP Rocky name drops in “Fashion Killa”—all 27, to be exact—it’s pretty crazy that it took this long for one of them to tap the song as a promotional soundtrack. Fittingly, DKNY, who already released a print campaign featuring A$AP, is the first. In the video for DKNY’s Spring/Summer 2014 campaign, perrrfectly timed for the Super Bowl this Sunday, master funny face-maker Cara Delevigne tosses a football around Times Square with fellow models Jourdan Dunn and Eliza Cummings while they’re all wearing sporty logo-emblazoned gear by the brand. Rocky is tossed the ball only once. Ladies, look to Rocky: He’s open, he’s open! Football has never looked so fun. Seriously though, when’s the last time you saw someone crack a smile while throwing around a football? When’s the last time you saw someone spike a football while standing on a taxi? #CaraDelevingnesTouchdownFace
Now we finally know why this crew (or should we say team?) was posing on cabs in the middle of Times Square back in October. We’d like to reiterate a point we made when we first saw Cara and Rocky posing on cabs: DON’T TRY THIS AT HOME OR IN TIMES SQUARE.
DKNY wants you to pick your favorite player, using the hashtag #DKNYDRAFT. We’d have trouble choosing between Cara and A$AP, though we’re leaning towards Cara, because her many faces could come in handy as a source of intimidation or distraction for the opponent.
Who would you pick? Let us know in the comments below!
+ WATCH DKNY’S AD BELOW!