Gwen Stefani Is Launching An Affordable, Eco-Friendly Clothing Line


Gwen Stefani at the Wallis Annenberg Center for the Performing Arts Inaugural Gala in 2013.
Photo: Getty Images

If you've ever wanted to dress like Gwen Stefani, pulling off her punky, polished look is about to become a whole lot easier (abdominal prep optional). After having stepped away from designing for L.A.M.B. in recent years, WWD reports that Stefani is ready to get back into the fashion game with the help of denim guru Michael Glasser (who's behind 7 For All Mankind, Citizens of Humanity, and Rich & Skinny). But instead of continuing to focus on the profitable wardrobe staple that he's known for, Glasser says their label, DWP (Design With Purpose), actually aims to add a few new basics.

"A buyer from Neiman Marcus came up to me and said, 'If you show me another five-pocket jean, I’m going to punch you,'" Glasser told WWD. "The purpose of this company is to step into a place that we believe will encourage the business to get better, take the pressure off jeans, give it a rest. There’s no question jeans will be there, but the scale has to be balanced." Nobody likes to get punched, so it's a good thing they decided to go in a different direction.

DWP's first 18-piece collection will hit shelves this spring and ranges in price from $80 to $130, which means that you can ACTUALLY mimic Stefani's style from head-to-toe without breaking the bank. (See also her just-released OPI collection.) In addition to high-low tanks, moto vests, and blouses with cuffed sleeves, the spring line will also include a crop top or two (because Gwen) and slouchy, cropped trousers made from Tencel, an eco-friendly fabric. “This is about trying to find that piece that is super-wearable but you still feel cool in,” Stefani says. We're pretty sure we'd feel cool wearing a burlap sack designed by Gwen Stefani, but lightweight basics sound good, too.

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