One Direction Now Has A Line Of Prescription Eyewear For Some Reason

One Direction

Zayn Malik, Niall Horan, and Harry Styles wearing non-One Direction glasses.
Photo: Getty Images/@niallhoran Instagram/Simco Limited

One Direction sells a lot of stuff that I buy because I am a chump a loyal fan. In 2013, their cute faces were printed on perfume boxes, school supplies, and lipstick tubes (all of which I own). Now, though, things are getting a little out of hand. Vision Express, a British eyewear retailer, has teamed up with the band for a line of girls' glasses. They cost a cool $215.

One Direction

One Direction's glasses with Vision Express.
Photo: Vision Express

Vision Express has seven pairs of the limited edition specs available online, all of which either say "One Direction" on the arm or display the boys' tiny signatures. The frames are largely pink and purple (because, duh, those are the only two colors girls like! #marketresearch) or tortoiseshell, for the trendy 11-year-old. Also, Vision Express doesn't bother to show you what the glasses look like from the front because the arms are the only part of glasses that matter. Obviously.

One Direction

One Direction's glasses with Vision Express.
Photo: Vision Express

The line of prescription eyewear appears to be aimed at girls between the ages of six and 11, which seems a little young to me? I haven't hung around with many six-year-olds recently, but when I used to, they weren't the best at keeping track of their possessions. Two hundred bucks seems like a lot of money to drop on glasses your child may lose/break during recess/forget somewhere because she is a small person with no semblance of responsibility. Get her a notebook with Harry's face on it and plain glasses so she can see it. It'll be much cheaper.

This collaboration didn't produce any campaign images, which is the worst, IMHO. What good are One Direction glasses to me if I (a) don't wear glasses, (b) am slightly older than the target demographic, and (c) DON'T GET ANY NEW PICTURES OF 1D TO LOOK AT? (Answer: No good.)

I've seen a lot of crazy 1D paraphernalia in my day/own bedroom, but these glasses take the cake. Check out all the Styles (LOL, get it??) here. If you live in the UK, you can even go into a store and see how the front of the frames look. Let me know, I'm curious!

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