Virgil Abloh Launches A New Label: Off-White

Pieces from Virgil Abloh’s Spring 2014 Collection.
Photos: Virgil Abloh’s Website

Kanye West is going to have some new Virgil Abloh swag to wear just in time for spring. Though he’ll probably have access to Off-White, Virgil’s new label, long before then. Ugh, being famous and the longtime BFF of a very popular designer is the best. Remember how quickly he got his hands on Pyrex Vision?? Like, HOW?? JK, I know how. (Money. Status. Power.)

Off-White is—according to Style.com, who spoke with Virgil—”a streetwear-meets-fashion line that builds on, and expands upon, Pyrex Vision.” While Pyrex was screen-printed on other brands’ shirts, Off-White will be “a full cut-and-sew line, made in Italy.” Oh you fancy, huh? The line will marry Virgil’s interests in Martha Stewart (LOL) and “shabby chic” aesthetic elements with athletic sensibilities. Imagine what Martha Stewart would wear to play streetball on Nantucket and you’ve got Off-White. Not really, but imagining Martha in oversized hoops shorts is a fun way to pass the time.

Pieces from Virgil Abloh’s Spring 2014 Collection.
Photos: Virgil Abloh’s Website

The line prominently features a graphic that was inspired by Mies van der Rohe’s Farnsworth House: parallel lines crossing over “White 13” appear on each piece, from chambray shirts to sweatshirts. There are sweatpants, mesh shorts, and jeans, too. A number of the pants are distressed, which Style.com pointed out, “[is] a far cry from the pristine crispness that’s often prized in streetwear.”

Virgil also let his inner Martha Stewart/Montauk stan shine when designing the line’s bag and shoe. The bag is an “updated beach bag,” and the shoe a tan mesh espadrille. IDK if espadrilles are durable enough to wear, like, not on a beach, but prepare to see Kanye in espadrilles. I think I’m ready. Are you?

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