Is This Rita Ora's New DKNY Fragrance Campaign?

rita-ora

Rita Ora in Times Square.
Photo: Getty Images

Word on the street is Rita Ora, sometime singer/model and newly cast actress in Fifty Shades of Grey, went and got herself yet ANOTHER gig with DKNY—this time, as the face of their brand new fragrance franchise. DANG! Is there anything this girl can't do? WWD reports that, while the company has yet to comment, Ora will be the spokeswoman for a scent that's set to launch in fall 2014. We're guessing it smells like money (on Ora, at least).

Adding fodder to the rumor mill, Rita was snapped yesterday in Times Square doing all the things we've come to associate with recent DKNY fashion ads (e.g. cheesing hard, posing in cabs, posing on cabs, looking windswept in the street), and we can't help wonder: Are they already shooting her first campaign? Sure looks like it!

rita-ora

Rita Ora in Times Square.
Photo: Getty Images

With her signature red lips, two different moto jackets, and a whole heap of silver accessories, Ora posed with a heart-shaped object that we're guessing is the ~actual~ bottle for DKNY's new perfume. Or maybe it's a heart-shaped Rubik's Cube? (Doubtful.)

Aside from her major campaign for DKNY's spring ready-to-wear collection, Rita's been getting ALL up in the fashion world's grill these days: She's BFFs with Uncle Karl, she's the face of Madonna's Material Girl line, she's got her own collection of makeup with Rimmel London, AND there's that rumored partnership with Adidas that no one seems to be confirming or denying. However, if news of the perfume is true, this would be her first foray into the land of fragrances.

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