Lady Gaga Wears Versace To The 2013 American Music Awards

Lady Gaga in Versace at the AMAs.
Photo: Getty Images

What’s one perk of being the new face of Versace? As Lady Gaga knows, it’s wearing the designer to the AMAs, the night after your first ads were released. *hair flip* After teasing her red carpet wares on Twitter with lyrics from her “Donatella” track, Gaga trotted into the AMAs wearing lilac Versace while riding on the back of a white horse, which was not a real animal but an elaborate costume on top of two very strong men in white spandex.

Once she dismounted, the full-length view of the two-tone purple, cut-out Spring/Summer 2014 ready-to-wear gown was visible, as was the lion head necklace/body chain steez that is also featured in her ad. You get an outfit and accessories when you’re the face of Versace? Where do I sign up?

Lady Gaga in her Versace campaign.
Photo: Lady Gaga’s Twitter

Gaga’s AMA look was styled identically to her ad, down to her sleek, platinum, Donatella-inspired ’do. Genetically, since Gaga called Donatella “family,” it makes total sense for her hair to look like that. I mean, Donatella’s is natural too, right? For someone who usually likes to make bold appearances on red carpets (YouTube Awards, anyone?), this look is very glam and even a little subdued for Gaga: if this partnership with Versace ushers in a new era of Gaga in gowns, we’re all for it.


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