Katy Perry’s ‘Unconditionally’ Music Video: Stylist Johnny Wujek Talks Cinematic Wardrobe

A still from Katy Perry’s “Unconditionally” music video.
Photo: Capitol Records

Katy Perry really is growing up, y’all! In a stark contrast to her bubblegum Candyfornia image of yesteryear, KP has released the music video for “Unconditionally,” the second official single off of her Prism album, and it’s super mature and gorgeous (just like her!). Where the lyric video for the track was really stripped down and bare, the full-fledged music video is more about beautiful, rich imagery and symbolism which Katy revealed in her MTV First with Iggy Azalea was meant to express that abstract phenomenon of falling in love—and apparently unconditional love also comes with a swagged out closet of designer goods, so sign us up! We were fortunate enough to catch up with Katy’s long-time trusted stylist Johnny Wujek to pick his brain about the ogle-worthy wardrobe and its inspiration.

A still from Katy Perry’s “Unconditionally” music video.
Photo: Capitol Records

“Ours was a timeless story, inspired by Anna Karenina, Dangerous Liaisons, and Dr. Zhivago, set against a beautiful landscape,” Wujek told us. “Meant to be a montage of beautiful images, I treated it like a fashion editorial. Each frame was its own cinematic moment. Each dress told a story. She was beautiful and dramatic, she was strong.” And let me tell you, this video is editorial. It starts off with Katy alone in softly falling snow wearing a dainty, white Chanel couture gown and no coat, jacket, or even a cardigan. That blatant disregard of outside temperature is totally the stuff of magazine spreads. Oh right, also CHANEL COUTURE.

A still from Katy Perry’s “Unconditionally” music video.
Photo: Capitol Records

A still from Katy Perry’s “Unconditionally” music video.
Photo: Capitol Records

Next, we get a full face of Katy hearkening back to her medieval 2013 Met Gala/Killer Queen steez with soft middle-parted waves, massive gold cross-shaped earrings, and her neck nestled in a collar of red and gold brocade. The neckline belongs to a gown from Wes Gordon’s Fall/Winter 2013 ready-to-wear collection, one Wujek told us was his “favorite gown from the video. Such a great mesh of classic meets our prismatic future.” It was originally shown at Gordon’s presentation with an off-the-shoulder vibe but was altered in styling to better suit the video. “The dress ended up in a shot that was set up as a tight beauty, so we wanted to show the collar detail in a new way that would feature it in the shot,” Wujek revealed. “In the end, the dress was so beautiful that the DP and director decided to pull back into a wide to showcase the gown’s complete beauty. Again, one of my favorite gowns from the video. Wes Gordon, we love you.”

A still from Katy Perry’s “Unconditionally” music video.
Photo: Capitol Records

A still from Katy Perry’s “Unconditionally” music video.
Photo: Capitol Records

Turning the dial back a little, Katy also wears a bit of a throwback in the “Unconditionally” video: this evergreen velvet dress from Dolce & Gabbana’s Fall/Winter 2004 collection. Much like Wes Gordon, this piece was altered slightly for its inclusion in the music video—the neckline is a bit lower cut and the large rosette appliqué on the bust has been removed. They did, however, add a falconry glove. #compromise Head-to-toe velvet is a tricky thing to style, so we were interested to see what kind of footwear situation Wujek would pair with it. Surprise! Katy’s barefoot. (She’s A.) running, and B.) in her own home castle, so it’s ok.)

A still from Katy Perry’s “Unconditionally” music video.
Photo: Capitol Records

A still from Katy Perry’s “Unconditionally” music video.
Photo: Capitol Records

“Some of Katy’s videos in the past have been more costume-driven, more character-driven. This video was just meant to be a beautiful story told through romantic images and beautiful gowns,” Wujek shared of the experience styling “Unconditionally” as compared to some of Katy’s other projects. “It was a delight to be able to showcase a range of fashion, from classic vintage Chanel Couture and Dolce & Gabbana, to current designer pieces like Wes Gordon.” As if that funeral she held for herself and the ceremonial wig-burning weren’t enough to get the point across, it’s clear that Katy’s Candyfornia days are part of a chapter that has come and gone. Wujek describes the ~new~ Katy steelo as “mature and sophisticated while still having with a strong personality,” adding “We will always have humor and fun in what we do, but it’s definitely more of a woman than a girl.”

+ WATCH KATY PERRY’S ’UNCONDITIONALLY’ MUSIC VIDEO

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