A Beastie Boys Anthem And Rube Goldberg Machine Will Totally Sell GoldieBlox Toys For Kick-Ass Girls

A still from GoldieBlox’s ’Princess Machine’ commercial.
Photo: GoldieBlox’s YouTube Page

Holy smokes. Please look at this new video from the toy company GoldieBlox because it is EXCELLENT. Set to a remake of the Beastie Boys’ “Girls,” it features a Rube Goldberg machine (an overly-complicated contraption that relies on a sort of domino-effect to complete a simple task) that destroys tea sets, marabou feathers, dolls, a rolling pin, a see-saw, a badminton racket, and a parasol, delighting a crew of really frickin’ adorable girls. If you’re not familiar with the company, GoldieBlox was launched last year with help from a gobsmackingly successful Kickstarter campaign that raised $285,881; way over their $150,000 goal.

Founder and CEO Debbie Sterling, a Rhode Island native who studied engineering at Stanford, wanted to start a movement to “disrupt the pink aisle and inspire the future generation of female engineers,” attributing the discouraging lack of women in her profession to a dearth of maker-minded toys for girls. GoldieBlox features a book, a tool kit, and a construction set, with the book as a sort of Trojan Horse for girls who tend to be more verbally inclined (“boys like to build; girls like to read,” she says in her Kickstarter video).

Embedded from www.youtube.com.