Rihanna’s ‘What Now’ Music Video: Look By Look

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

So, Rihanna has been laying pretty low recently, huh? She hasn’t changed her hair; her Instagram feed isn’t very badgal at all, but filled with pictures of her childhood; and, like, we just miss her, you know? Our Rihanna void has been temporarily filled by the video for “What Now,” which she’s been teasing for the past week. Her wardrobe doesn’t stray much from the behind-the-scenes video she posted yesterday, but, as always, there are subtle details that deserve attention.

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

The video begins with the girl from The Last Exorcism: Part II (unfamiliar? Here’s a refresher). JK, it’s Rihanna! She’s in that floor-length white dress we saw yesterday. What we didn’t notice yesterday was just how sheer it is. *GULP*

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

Rihanna then slips into her black Kiki de Montparnasse dress and almost completely blends into the background. It’s a good thing she has on those silver bracelets and white nails, ’cause otherwise we’d be like, “What’s with this prolonged shot of a shadowy room?”

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

AHH THERE ARE MULTIPLE GHOST RIHANNAS! They’re all in the black dress, too. Even ghosts know to stick with a look when it #WERKS for them.

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

In the BTS vid, Adam Selman mentioned that the white dress almost didn’t make it into the video because it was lost in the mail (~retro~). Well, it’s a good thing it arrived, because it is the perfect canvas to project a video of Rihanna on. Rihanna wearing a Rihanna dress (not Rihanna X River Island, but, like, her face) is so #meta.

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

Unlike her makeup and wig heavy “Pour It Up Video,” Rih is rocking a pretty au naturel look here: her lips match her skin, like, perfectly. Her fingers, which are the opposite of natural, provide a lesson in layering rings, so take note.

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

Let’s take a moment to appreciate the the thickness that is the back of Rihanna’s mullet. OMG, what started as wispy little baby mullet grew into a full-grown adult mullet. Congrats, Rih!

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

Rih has ditched the majority of her rings and the two dresses for a very S&M-inspired, harness bustier (chains and whips excite her, remember?). While in the BTS video the bustier looked like regular ol’leather, here it looks like patent leather. The magic of technology, right? Switching leather to patent leather! What will they think of next?

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

For her bustier look, Rih also added a deep red lipstick: it’d be hard to catch in the straight-on shots, but luckily, since she is a makeup mogul, we got a closeup of the smeared color.

A still from Rihanna’s ’What Now’ video.
Photo: Def Jam Records

The final shot shows Rihanna’s shoes which, weirdly, we hadn’t yet seen. In the wardrobe preview she posted last week, we peeped some hightop leather sneakers, but these seem to be the velvet Creepers Rih was favoring during her “#ghettogoth” time at Fashion Week.

+ WATCH RIHANNA’S ’WHAT NOW’ VIDEO NOW!

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