Rihanna Gets Exorcised In Gowns In 'What Now' Behind-The-Scenes Footage

rihanna

Rihanna filming a scene for "What Now."
Photo: Def Jam Records

OK. Now that we’ve seen a few sneak peek pics and behind-the-scenes footage from Rihanna’s new video for “What Now,” we are officially afraid. Like, we’d even go so far as to say that “Disturbia” ain’t got nothin’ on this. And that video was RULL scary (but also pretty sexy, because Rihanna). Despite the soft, balladic nature of "What Now," the concept behind the video, which was shot in a warehouse in Thailand over 22 hours, is supposed to be “eerie” and “creepy,” says Rih. Well, mission accomplished from what we've seen so far, which includes a lot of mullet, retching, writhing, and possibly an exorcism. #goth

rihanna

Rihanna filming a scene for "What Now."
Photo: Def Jam Records

Rih wears three different outfits in the BTS clips: the long, black spaghetti-strap dress we got to peep in the pics from Tuesday, a strapped, crop-bustier that looks bondage-inspired but also, kind of like a mini-straitjacket, and an off-white version of her floor-length black dress—which was apparently an unexpected addition. "The [white dress] in the white room was a dress that I made for a photo shoot that hadn't been used and it got lost in the mail for like a month. And then just showed up and finally got used," says Rihanna's costume designer, Adam Selman.

rihanna

Rihanna filming a scene for "What Now."
Photo: Def Jam Records

Oh, and apparently we were mistaken when we assumed that her style for the video was just another #gothglam incarnation—because according to Rihanna, this goes above and beyond just being glamorous. "This is red carpet goth," she says. You fancy, huh? The full video for "What Now" debuts tomorrow, and we can't wait to see if Rih's cross choker is just another accessory OR a tool for getting rid of demons and spirits and ghosts (OH MY)!

+ WATCH BEHIND-THE-SCENES FOOTAGE FROM "WHAT NOW"

Rihanna "What Now (Behind The Scenes)"


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