Kanye West Loves Wearing His Yeezus Tour Merch

Kanye West in his Yeezus Tour merch.
Photos: Splash News/Getty Images

Who’d have thought Kanye West would be the biggest fan of his own Yeezus Tour merch? He’s normally so humble about his work… JK JK! Just last week, he told us how “[he’s] the number one, most influential person on the globe in fashion.” So it’s only fitting that ’Ye would model his own wares and show just how fresh” his Yeezus product really is.

A few days into the tour, there was a photo of Kanye wearing a T-shirt with a picture of Kim Kardashian on it, across which Yeezus was written. While that particular tee may have been a Kanye West exclusive (limited-edition, 1:1 HANH?!) because it hasn’t been released yet, there are other options being sold on tour and in his LA pop-up shop.

Though he’s yet to wear his PacSun gear, he has been spotted in one of the Wes Lang-illustrated joints featuring the Grim Reaper holding a bouquet of flowers, as well as a printed “Yeezus Tour” sweatshirt with the sleeves cut off (who doesn’t love a remix?). He must really love the way it all looks with destroyed jeans (the same ones he wore on Jimmy Kimmel), since that’s proved to be his go-to pairing. The repeated look (a rarity for the fashion plate) doesn’t stop there: he’s also worn his controversial, stars-and-bars, Confederate jacket twice (and counting).

Kanye West in his Confederate flag jacket.
Photo: @virgilabloh Instagram

Kanye’s appropriation of the Dixie flag for his tour merch has been well chronicled: it’s made appearances on Virgil Abloh’s Instagram, and Kanye discussed it in an interview last week, claiming he’d “turned it into [his] flag.” If using and wearing something a lot makes it yours, then I guess sweatshirts are mine? YAY. The jackets are on sale now exclusively in the pop-up shop, so if you’re in the market for a green bomber jacket emblazoned with a Confederate Kanye flag, you know where to find it.

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