Rihanna’s Viva Glam collection.
Photos: Getty Images/@badgalriri Instagram
Dry those tears, RihannaNavy! Just when you thought Rihanna’s holiday collection with MAC would be her last, she goes and announces that she’s the new face of Viva Glam. Viva Glam lipstick was created by MAC in 1994 to benefit women, men and children living with and affected by HIV/AIDS. Every cent from each lipstick sold goes to the MAC AIDS Fund, which is why in recent years, the cosmetics giant has used the selling power of Lady Gaga, Cyndi Lauper and Nicki Minaj for its campaigns. Remember those pics of Nicki Minaj floating in a pool surrounded by giant lipsticks? That was for Viva Glam.
Rihanna posted a photo of her Viva Glam Lipstick and Lipglass to Instagram this morning. Both are sparkly red and bear a striking resemblance to RiRi Woo (which we obvi love). But Rihanna’s got big shoes to fill, according to some stats from Nicki Minaj. Her Minajesty claims that her own Viva Glam lipstick was the number 1 selling lipstick of all time. We’re not too worried, though: after all, RiRi Woo sold out in 3 hours.
Because Rihanna and MAC are so tight, she was able to make these Viva Glam products her own, down to the packaging, which, she reveals, “has never been done.” The packaging is a bright red, so it’ll be hard to lose in your bag. Thanks, Rihanna! The collection comes out in January, so get ready to shop: your chance to get your hands on a Rihanna-approved lipstick is limited.