Kanye West’s Yeezus Tour pop-up shop (next to Dash).
Photo: @kimkardashian’s Instagram
Hold on to your Margiela masks, boys and girls. This style-drenched Yeezus tour is only just getting started. And we’re not just talking about the performances themselves; we’re talking about the outfits, the merchandise, the freestyle speeches, each and every part lovingly touched by Kanye’s fashionable hands. And rest assured, Ye is not keeping the essence of Yeezus confined to the stadiums or his mountain-covered stage. You may remember that late last week he took some special edition t-shirt designs to PacSun. Well, now, he’s opened his very own Yeezus tour pop-up shop in Los Angeles (right next to fiancé Kimmy K’s DASH).
Inside Kanye West’s Yeezus Tour pop-up shop.
Photo: @adeysworld’s Instagram
The shop is situated on L.A.’s Melrose Avenue which, aside from the Kardashian family boutique, is also home to high fashion labels like Alexnder McQueen, Marc Jacobs, and Yeezy fave A.P.C. Talk about good company. Judging from the Instagram snaps that have surfaced from within the store, Yeezus and crew are not skimping on the Confederate flag motif, taping it up on interior walls and even stocking Dixie flag coozies. Unlike the PacSun offerings, the pop-up really is selling the Wes Lang-illustrated merch found on tour, complete with the tour dates scrawled along the back. If you’re on the right coast, the exact address of the shop is 8422 Melrose Avenue, LA, CA. Doors stay open until 7 p.m., and the pop-up will be in town until Wednesday. Will it travel with the tour like Odd Future’s? We’ll see. But we sure hope so!