Rihanna’s ‘Pour It Up’ Music Video Is The Best Chanel Ad We’ve Ever Seen

A still from Rihanna’s “Pour It Up” music video.
Photo: Def Jam Records

After tons of generous teaser pics and a behind-the-scenes sneak peek, Rihanna debuted the full-length video for “Pour It Up” yesterday, and WOW. I mean, WOW. The only other word that comes to mind right now is stripper-ific, and that’s not even a real word, so, WOW. ICYMI, the video features Bad Gal RiRi and a ton of scantily-clad dancers getting their twerk on in water, on poles and atop a decadent gold throne. Rih is basically, like, the Queen of a water-drenched strip club kingdom, where booty poppin’ is not only encouraged, it’s expected. But this ain’t your run-of-the-mill strip club kingdom, no ma’am. This place is all about luxury. And the Benjamins. And the Queen rules in heavy chains of Chanel.

A still from Rihanna’s “Pour It Up” music video.
Photo: Def Jam Records

We’ve talked about the denim thong, and we’ve seen a shot of what we now know to be a pimped-out floor-length fur coat, but now we NEED to discuss Rihanna’s multiple GIANT Chanel accessories because they are pretty much impossible to miss. When we first get a glimpse of the iconic double C logo, Rih’s just casually dancing in a dark, smoky room, wearing a leather bra over a full-body fishnet jumpsuit (?) that may or may not have a mock turtleneck. But we can’t be sure because CHAINS. DUH-RIPPING in chains. Also, because we are distracted by her massive gold Chanel logo earrings that we never knew we needed until now.

And OH. You didn’t know Chanel made a plated, multi-chain harness double-belt? Well, they do. We know this thanks to, once again, those dangling double C charms. That thing must be custom-made, right? Also, where else could someone wear something like that? I mean, let’s be real: Rihanna can basically wear anything, anywhere (i.e. that time she wore a jacket sans shirt to go shopping), but what about those of us who are suddenly/desperately lusting after it? Where are WE supposed to wear that thing? We’ll figure it out and get back to you after we save up, like, a bajillion dollars.

P.S. Is anyone else concerned with how the weight of all that jewelry is going to affect Rihanna’s posture? No? Just me?

+ WATCH RIHANNA’S VIDEO FOR “POUR IT UP (EXPLICIT)”

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