Robert Pattinson Is A Rebel Without A Cause In Full-Length Dior Homme Ad Video

robert pattinson

Robert Pattinson shows us his steamy side.
Photo: Dior

Um. Is it hot in here or is it just me? The LOOONG-awaited Robert Pattinson x Dior Homme fragrance ad video has finally arrived in full and IT. IS. STEAMY! We’re talkin’, like, hand-on-a-foggy-car-window-aboard-the-Titanic steamy. But with less dying in the end. Directed by Romain Gavras and set in black and white to Led Zeppelin’s “Whole Lotta Love,” (which screams “sexy” on its own), R. Patz and model Camille Rowe get into all kinds of naughty trouble in the 2-minute short film, abiding by the campaign’s recently revealed manifesto:

“Life is short, break the rules (they were made to be broken).” – James Dean

*LIGHT BULB* It seems as if Dior has pinned Pattinson as a modern-day James Dean à la 1955’s Rebel Without A Cause: living fast, loving hard, doing crazy things like jumping into a pool while wearing fine-threaded DRESS PANTS, for goodness' sake. Throughout the video, all the stills we've seen (and studied and gawked at) this summer, come together to tell a tale of two reckless lovers, generally being mischievous and looking super HAWT while doing so.

From running on a roof (so dangerous, be careful!) to driving through the tide (in a car that’s clearly not made for beach-buggying) to crashing a party for important-looking people with decorated badges (Camille! You dropped your blazer!), these kids can’t stop/won’t stop. There’s also plenty of smoldering make-out sessions in between moments of moody brooding, so needless to say, it doesn't disappoint. I’m still not sure why anyone would want to smoke a cigarette in a bathtub while wearing a suit, but sometimes you just can’t question ~fashion~.

What do you think about the ad video? Was it worth the wait? Do you now want to force the man in your life to slather himself with Dior Homme? (I sure do.)


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