Nicki Minaj Shares The First Ad For Her New Perfume, Minajesty, On Instagram

Nicki Minaj’s Minajesty Ad Campaign
Photo: via @nickiminaj Instagram

Attention all Barbz: Nicki Minaj’s first ad for her new fragrance, Minajesty, is hurr. The rapper continued her streak of keeping her Barbz and Kenz in the loop and shared the ad on her Instagram. We got a sneak peek of the campaign a few weeks ago when Minaj posted behind-the-scenes images to Instagram, but now, we can ogle the finished ad. In it, Minaj stands in that pink taffeta dress we saw from the preview, in front of a throne, in the woods, arms outstretched. Her hair is huuuge, like, several Bumpits high, and blonde, with pink accents—the inch of brown roots she’s been rockin’ recently, though, is MIA.

Her jewelry is layered—diamond chains on chains #swag—topped off with a double-layered diamond tiara headband. Very regal, but not very woodsy. Maybe the fragrance has some tree and grass notes? Why is she in the woods and not a castle, JW? Maybe we’ll find out, or maybe Minaj finds the woods “mysterious and sexy,” like she finds the scent of Minajesty. The bottle, as we’ve spied, is a glass bust with bright pink hair. It hits stores September 15th, and you can see more at (try saying that five times fast, LOL JK YOU CAN’T!).

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