A$AP Rocky performing for the Under The Influence Of Music tour.
Photo: Getty Images
Everyone give up a slow clap for A$AP Rocky wearing old school Tommy Hilfiger on stage for the Wantagh, New York stop of his and Wiz Khalifa’s Under The Influence Of Music tour. The fashion killa has made a name for himself as such by regularly sporting the flyest, most current threads like custom KTZ, Raf Simons, and Ann Demeulemeester just to name a few. For his run on Rihanna’s Diamonds World Tour, he wore Hood By Air high-end streetwear hot off the runway on stage in almost every city (BTW, we hear you can win a free, Rocky-signed HBA shirt from VFiles *WINK*). But now, it looks like he’s turning to the archives for performance togs, pulling out and repping Hilfiger’s iconic rectangular blocked logo.
We HAD to know this was coming, right? It’s the laws of fashion. Give a trend a little time, and what’s old becomes new again. Tommy Hilfiger was one of the biggest brands in the ’90s along with Polo Ralph Lauren, Calvin Klein, Nautica, and DKNY (which has already gotten its own ’90s-inspired revival with the help of Opening Ceremony). More specifically, it was huge in the world of hip-hop. Snoop Dogg once wore a Tommy sweatshirt performing on SNL, and subsequently, the style sold out in NYC. The next day. Hilfiger had both Diddy (then, Puffy) and Coolio walk in his runway shows, and even signed Aaliyah to an endorsement deal in 1998. It looked a little something like this.
We’re not 100% certain about which era claims this TH crewneck sweater, but we do know we haven’t seen this blatant use of logos in the line for at least the last four Hilfiger collections. And while we’d like to believe that this is ripped straight out of the Rocky archives, since the dude did tell Mr Porter that he started getting into the brand at age eight, we’re pretty sure he’s sized up since then. Was this a Rocky select or did the brand send the sweater his way? We’ll probably never know. But between this and Nicki Minaj’s special Tommy treatment at the Met Gala, we don’t think we’re out of line to wonder whether Hilfiger might be rekindling the label’s hip-hop history.