Justin Bieber Launches The Key Fragrance, Unveils Commercial Teaser

Justin Bieber

A still from Justin Bieber's The Key fragrance commercial teaser.
Photo: kidrauhl's YouTube channel

Happy Key Day, Beliebers! Today is the day you we can finally lay our grubby paws on Justin Bieber's newest, most *achem* adult perfume to date. If you were following the countdown, you were probably glued to the scent-specific justinbieberthekey.com URL at promptly noon EST today, only to be met with a static image accompanied by a forlorn tweet from Biebsy himself, assuring fans there was more to come from The Key today. Scooter Braun, the man behind the Bieber, also encouraged peeps to "stay tuned to that site," so naturally, we obliged. And accordingly, we were rewarded.

Enter this video. More specifically, the teaser video for The Key's forthcoming commercial, crudely uploaded to Justin's OG kidrauhl YouTube channel (the very one that propelled him to the superstardom he relishes in today) while dude was on his Believe tour bus! The 30-second clip shows Bieber rolling up to a fancy hotel in a slick retro coupe, a girl sleeping next to a bottle of the new fragrance, a few cuts of indiscernible B-roll, all ultimately ending with the apropos hashtag "#unlockthedream." Oh, and the soundtrack? An instrumental loop of Biebsy's yet-to-be-released "Heartbreaker" track.

Check it all out for yourself in the video below!


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