First Look: Rita Ora’s Material Girl Campaign

Rita Ora for Material Girl.
Photo: Material Girl

Here it is, Ritabots! The moment you (OK, we) have all been waiting for: Material Girl has just released Rita Ora’s first campaign for the Madonna and daughter Lourdes Leon-backed collection. The ads were shot on location on Rita’s home turf, jolly old London, with the platinum-haired pop star modeling the label’s Fall 2013 collection in front of Buckingham Palace, Big Ben, the London Eye, and even on top of a double decker bus!

Behind-the-scenes of Rita Ora’s first campaign for Material Girl.
Photo: Material Girl

On top of the official ad photos, MG also released behind-the-scenes snaps from the shoot AND an entire video package of Rita being impossibly adorable. Moving shots of Rita blowing kisses in a fuzzy Queen’s Guard hat are flanked with interviw snippets of Rita talking about Material Girl as an entity and the clothes themselves. “Material Girl is so good because it’s easy to get a hold of—at Macy’s—and it’s affordable which I love,” she said of her new relationship. “And what Material Girl means is just so much more than just a girl. It means fashion. It means confidence. It means belief and inspiration and freedom to really express yourself. Material Girl as a brand is that I don’t really think it follows trends. We make trends.” Check it all out for yourself in the video below and at!


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