Selena Gomez Launches Adidas NEO Collection In Berlin

Selena Gomez

Selena Gomez models her adidas NEO collection.
Photo: adidas NEO

It's heeeeere! Back in November of last year when Selena Gomez was announced as adidas NEO's newest style icon, the release teased that Selly wouldn't just be a face but a designer for the label, too. Since the initial reveal of the Sel x NEO relationship, we've seen the "Come & Get It" singer star in lookbooks, front campaigns, and even host a New York Fashion Week runway show, but now, we're finally getting to see that collection the adidas off-shoot told us to look out for some time this year!

Selena Gomez

Selena Gomez models her adidas NEO collection.
Photo: adidas NEO

Selena launched her first adidas NEO collection this morning in Berlin with an intimate presentation and a Twitter Q&A with fans. Some special Selenator queries were even answered via VINE! (That's right, y'all. A personal response from Sel herself! Can you even IMAGINE??) As for the clothes themselves, Gomez worked closely with adidas NEO on the 53-piece collection which blends rock elements with easy, comfortable pieces, some stand-outs include: a pair of black, studded wedge sneakers, and a denim vest with an embellished collar.

"I love playing around with fashion and like clothes that are fun, easy to wear and comfortable," Selena said in a release. "My collection has a 'rock chic' theme and it's confident, rebellious and fun. It's also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing." See (and cop!) the Selena Gomez Collection for yourself over at adidas NEO.

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