The first look at A.P.C.Kanye.
Like clockwork, July has rolled around, and accordingly, so has the official confirmation of that long-time rumored Kanye West x A.P.C. collaboration. Brace yourself for a bit of shameless gloating coming from this direction of the interwebz, but we've been tugging your ears (or eyes?) about this for MONTHS. Let's rehash the timeline, shall we? First, A.P.C. founder Jean Touitou mentioned in an interview with GQ (February 2012) that he and Yeezy had "wanted to do something related to clothes that's not high fashion, probably something more sporty," and while "it's mentally in the pipeline" for Touitou, he recognizes "it's just hard to get the guy out of a plane." Several months later (December 2012), Touitou tweeted a photo of the two huddled around a laptop in a black tiled room, presented without comment. Given what we know about Touitou having a recording studio at A.P.C. HQ and Ye's fashion design itch, we assumed they must be collaborating on something. Whether they were working on music or clothes was up in the air (also, for the record, we didn't rule out that they could have been YouTubing cat videos), but those GQ quotes suggested a range of garments ready to be worn IRL.
Thank you Jean Touitou for letting me create with you http://t.co/ctery9mHJA— KANYE WEST (@kanyewest) July 8, 2013
Shortly after that (January 2013), we caught Ye loping around outside the A.P.C. Paris offices just before heading handbag shopping, but heard very little about the Touitou-West duo after that. That is, until W magazine published this profile late last month (June 2013). As with most Kanye West interviews, there were plenty of quotables and shocking revelations. Most of the early chatter about this W piece, at least in the fashion world, centered around Yeezy's candid admission that "I Am A God" was inspired by an altercation he had with a major label fashion designer, but we unearthed another A.P.C. collab clue. This sentence, which followed Kanye's feelings about creating a more "sensible" fashion project: "That might be accomplished by his new men’s capsule collection of jeans, T-shirts, and hoodies for a hip French brand, to be unveiled in July."
And here we are! All things considered, we're still in the dark about a lot of things, but now, putting all the pieces together, we know that Jean Touitou and Kanye West have teamed up on A.P.C. Kanye (or so we assume the collab is called based on that garment tag), a capsule collection of men's jeans, T-shirts, and hoodies, and we'll know much more come July 14, 10 a.m. (presumably Central European Time).
+ WATCH A.P.C.'S JEAN TOUITOU ON HOUSE OF STYLE IN 1996