Peep Taylor Swift’s New Fragrance Campaign Video!

Taylor Swift in her new fragrance campaign video.
Photo: Taylor Swift’s YouTube

If you aren’t already in the Fourth of July spirit, Taylor Swift’s new fragrance campaign might do just the trick. She released a video yesterday for her new, more sophisticated scent (appropriately named Taylor by Taylor Swift), which features Tay Tay lighting some sparklers, hanging out in convertibles with her friends, trying on old timey hats, chilling in bathtubs full clothed, and doing, well, things that 20-something girls do in the summer. The 30-second clip, which shows multiple Instagram-inspired shots over the “Starlight” track from her Red album, is just the first part in a bigger commercial series roll-out. OooOOhh!

She starts off the video with a countdown in a white tiered tank top complete with her heavy bangs and killer liner. Then, it cuts to a familiar scene of her having fun on a rope swing, which features, yes, the same light blue boho chic Free People frock from her fragrance ad. Then, she does cute things like write her name on a chalkboard and even spritz some of the scent at the camera. But to get the FULL Taylor Swift experience, be sure to check out the video below!


Like us on Facebook so we can be friends and follow us on Twitter @MTVstyle to talk.