It’s not called Tebowing, it’s called Travi$ Scott-ing.
For 30 years, the Reebok Classic Leather has been a trusty pal you can depend on; a beacon of strength, the default designated driver, the friend who gives you gives you sound relationship advice that you never listen to but know is totally on point. This is the kind of chum that when the time comes to celebrate a milestone, you drop everything to show up and rage. So when Reebok threw a party to celebrate the 30th anniversary of the Classic Leather silhouette, you bet we were there.
The guest list was pretty rowdy—Ace Hood was there to perform, setting the place ablaze with the highlight “Bugatti” (which, if you stick your head outside at this moment, you’ll probably hear playing from a car window). One of Yeezus’ recent collaborators Travi$ Scott was in the building to perform too, as well as Kirko Bangz and Doug E. Fresh.
Custom collaborations of the Classic Leather and some trusty favorites lined the wall, but we also got to peep the upcoming “City Classics” collection, which was curated by graffiti artist Stash. He gathered a few of his trusted artist friends to craft custom creations inspired by their cities, including Miami, LA, Chicago and NYC.
All this revelry got us reminiscing about the glorious history of Reebok Classic Leather. So we asked Todd Krinsky, the VP of Reebok Classics, Entertainment and Basketball to tell us about his first-ever pair.
Todd: I started selling shoes when I was 16 at Foot Locker. So I had a pair of Workouts, which were really big in the south but they weren’t as big up where I lived in the northeast. But I remember having a pair of white gum workouts. Those were my first Classics.
Of course we had to see if Travi$ Scott repped for Classics growing up, too.
Travi$: I used to rock ‘em, that good tennis fit. That was always the illest—slim jeans and the tennis fit.
Travi$ was wearing a pair of mustard yellow and white Classics that we couldn’t help but admire. “These are like the freshest ones,” he said. Then he jumped on the couch like a praying mantis and posed for us.
Reebok: The shoe that gets you ready to pounce.