Justin Bieber Reveals ‘Sexy’ New Fragrance: The Key

Justin Bieber’s new fragrance, The Key.
Photo: @JustinBieber’s Instagram/Courtesy Photo

Ohhhh SNAP. Beliebers, how are we doing? We know most things come to a screeching halt when Justin Bieber drops an announcement bomb like this. I’m referring, of course, to Biebsie’s grand Twitter reveal of his brand new, forthcoming third fragrance, The Key. Justin uploaded a snap of the opaque white bottle laying on a strategically zhuzhed sheet of black satin and next to a light pink rose barely in-frame. Accordingly, the Bieber Army erupted with excitement. At press time, Justin’s cryptic “#whatiskey” tweet has garnered more than 35,000 retweets and the number just keeps growing.

Justin Bieber’s new fragrance, The Key.
Photo: @JustinBieber’s Twitter

The fragrance won’t be available until July, but until we finally get our hands on the new scent, we’re sharing everything we know about it with you! We know. You’re welcome. *brushes shoulders off* From the sound of the press release, this is the most *achem* adult fragrance of Bieber’s collection to date. (Not to mention that dangling key situation immediately makes us think of Maid Marian’s steel chastity belt in Robin Hood: Men In Tights…) The release describes The Key as “energetic with a sexy splash of sparkling freshness”—the introduction of “sexy” into Bieber press vernacular being the most important part there. There’s talk of the senses awakening and bursting and blooming, and it all ends with the most suggestive sentence of all: “The creamy dry down blends sensual musks and exotic precious woods with decadent notes of vanilla that will leave you dreaming for more.” *GULP* Sooooo yea. We’ll let you know how it smells!

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