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Adam Levine’s fragrance campaign.
Photo: Terry Richardson/Macy’s Facebook

Adam Levine, one of the favored-few male celebrities to launch a fragrance, released a steamy new promo video for his perfume. But let’s be clear on one thing: he still hates bulls*** celebrity fragrances. {People}

Tom Ford announced this week that he will launch a makeup line for dudes, including everything from concealer to bronzing gel. Equal-opportunity grooming FTW! Just remember to blend, boys. {Women’s Wear Daily}

• Barney’s creative ambassador, Simon Doonan, doesn’t understand why American men are afraid of wearing Speedos. Hmmm… we’re guessing it’s probably because Ryan Lochte induced a nationwide inferiority complex.

• A recent study found that millennial men are more comfortable adopting women’s beauty routines and miiiight even be opening their hearts to Spanx. *hair flip* Took you long enough. {AdWeek}

• And finally, meet The Prancing Elites: an all-male cheerleading team from Alabama who won the Internet with their metallic orange booty shorts, crop tops, and straight.up.fierceness. {Jezebel}

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