Rita Ora and Madonna, just two Material Girls hangin’.
Photo: Courtesy of Material Girl
Universe, say hello to your new Material Girl: #1 MTV Style girl-crush Rita Ora! The time has come for the Macy’s line produced by Madonna and daughter Lourdes Leon to change its guard, and while it’s sad to see former brand ambassador Georgia May Jagger go, she couldn’t be transferring the baton into more capable hands. After all, Rita has the experience and skill to back up this kind of title, having starred in an adorable Superga campaign and perfected her smize.
“Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style,” Madonna and Lola commented in a release, “On stage or off, in photos or on the street—she’s a magnet! This is what the Material Girl brand is all about!” Ain’t that the truth! We noticed Rita first because of her captivating voice, but her versatile style—jumping effortlessly from couture high fashion pieces to kooky streetwear ensembles—is what made us (and what looks like much of the rest of the fashion community really fall in love with her. We can’t wait to see the campaign!