Go Behind The Scenes Of Justin Bieber’s Adidas NEO Shoot [Video]

Justin Bieber’s adidas NEO summer campaign.
Photo: Courtesy of adidas NEO

What’s better than static images of Justin Bieber? Moving images! OK, so it’s not preferred to seeing him in the flesh, but still, it’s pretty cool. Welp, the folks at adidas NEO just released this behind-the-scenes video from Justin’s latest NEO photoshoot, bringing us one step closer to candid IRL Biebsie. And clad in summer-ready casualwear! In the minute-long clip, we get a glimpse at the moving parts that go into putting together a campaign. What we learned from the video is that this is no standard studio shoot with a white seamless backdrop.

Shot in Philadelphia, Justin really moves in the adidas NEO clothes. One minute, he’s drumming on plastic bins in a black tee, and the next, he’s scaling brick walls in a blue and white striped button-up. At one point, he’s playing ping pong in a yellow tank and printed shorts while confetti is flying all around him. Then, he jumps (literally) to catapulting himself over stairwell railings and dribbling a basketball. All of this, mind you, while shooting his signature furrowed brow at the camera. Check it all out in the video below!


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