Lucy Hale Named Mark’s New Beauty Ambassador


Lucy Hale for mark.
Photo: Courtesy of Mark

Let’s be real: given her dramatic brows, huge hazel eyes, and killer charisma, it was only a matter of time before Lucy Hale nabbed herself a beauty campaign. And ta da, here we have it! Yesterday mark announced that the Pretty Little Liars star was the newest face of the Avon boutique brand, following in the footsteps of fellow mark girls like Ashley Greene. This means we can ALL check Lucy out in the campaigns, “magalogs,” and on the mark website starting in August, just in time for the company’s big 10th anniversary. We already know that the beauty world looooves Lucy (and why wouldn’t they?!) but turns out the admiration is totally mutual. The actress says she’s been a makeup fan since pretty much day one: “Growing up, when my grandma was taking a nap, I’d go into her makeup drawer and put on her red lipstick,” she spills in the behind-the-scenes video. “So I’d be running all over my grandmother’s house in a pink tutu and makeup all over my face!” Now THAT’S a sight we’d give anything to see.


Lucy Hale for mark.
Photo: Courtesy of Mark

Along with having her on our TV screens every week AND watching her model denim in the Bongo ads, we can’t wait to get even more Lucy when her mark partnership launches later this summer. And since mark has always been about sharing beauty secrets, fingers crossed we’ll score the trick to Lucy’s perfect metallic smoky eye, a look we’ve been coveting ever since she rocked it on the cover of Haute Muse. Um, not to mention, her strategy for her lush lashes, her peach lips, AND her rosy glow, while we’re at it?

We’ll have to wait til August for that, but in the meantime, check out a sneak peek of Lucy Hale’s mark campaign right here!

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