Exclusive: Nicki Minaj Discusses Her Kmart Collection [Video]

Nicki Minaj at her Kmart collection press conferece.
Photo: Courtesy of Kmart

Is anyone else getting super anxious for the official drop of Nicki Minaj’s Shop Your Way collection with Kmart? Barbz, I know you feel me. We’ve been following along since the first mention of the collaborative clothing line, carved out time for the live press conference, set our alarms for the first look, and even placed our ballots for the t-shirt slogan contest. Each step taking us closer to the collection’s slated launch this fall but also forcing us to ask a little louder, “CAN WE HAZ YET?” Welp, here’s another milestone to add to the road to the line’s final unveiling: behind-the-scenes video of Nicki and her design team working on the collection.

Minaj hits up the design studio with her team to go over some of the latest stock of samples: printed skater dresses with cut-outs, graphic leggings, technicolor puffer vests, and cropped bustier tops. “There are some dresses that I’m obsessing over already, just the shapes of them,” Nicki says over shots of potential inclusions in the forth-coming collection, “They tuck you in in the right places and enhance the right places.” Form is important to Minaj who rattles off “Comfortable equals confident” as a kind of fashion design mantra. “I’m doing this for women in general to feel beautiful and sexy,” the Queen Barb explains, “and any woman can wear it and feel confident.” Stay up-to-date on Nicki’s Kmart collection and help guide the process along by following her Shop Your Way page!


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