Justin Bieber Gets Sporty In Adidas NEO’s Summer Campaign

Justin Bieber’s adidas NEO summer campaign.
Photo: Courtesy of adidas NEO

Is it just us, or does it seem like only yesterday Justin Bieber was showing off his drum skills in adidas NEO’s interactive Spring lookbook? Clearly time is flying, because he’s baaaaack! Just in time for the skyrocketing temps that come with the season, check out the star working the brand’s Summer 2013 NEO collection. Judging from Bieber’s previous ads, we can always count on him to be his generally #swaggy self as he reps the teen-centric line’s casual tanks, T-shirts, and denim (not to mention his new Koi fish ink!). And considering this is a guy who’s never one to do things halfway, Justin’s not only modeling the clothes… he’s also posing-slash-dancing amidst party decorations, lounging backwards on a bike, and, perhaps most impressively, taking his trademark furrowed brow expression to THE NEXT LEVEL. See more photos below!

Justin Bieber’s adidas NEO summer campaign.
Photo: Courtesy of adidas NEO

He might wear leather on leather while he’s performing onstage, but JB lightens up his layers in the lookbook with a breezy tank and striped button-up. Whether he’s showing off his bike steez in baggy— but not drop crotch——denim or posing at a ping pong table in graphic shorts, this is easy summer dressing, the Bieber x adidas NEO way.

Justin Bieber’s adidas NEO summer campaign.
Photo: Courtesy of adidas NEO

It wouldn’t be a real Justin Bieber photoshoot if he didn’t have his chain necklace, right? Rather than pensively nibbling on the accessory à la Teen Vogue, he switches it up here by tugging it across his chest. Pair this with a basic black tee and a MAJOR smize, and, well, you’ve got yourself an outfit.

See more from Justin’s adidas NEO shoot and shop the collection here.

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