First Look: The New Taylor By Taylor Swift Fragrance!

Taylor by Taylor Swift fragrance.
Photo: Via @TSwiftFragrance

Good moooorning! We have some stellar news to get your day started off right: Taylor Swift debuted her third (!!!) fragrance today AND released a gorge campaign along with it. The new scent, appropriately called Taylor by Taylor Swift, follows in the footsteps of her perfumes Wonderstruck and Wonderstruck Enchanted. While her former scents definitely exuded a super glam, princess vibe (I mean, it’s impossible for us to forget that IN. SANE. light pink Christian Siriano gown from her first campaign), Taylor told People StyleWatch she’s going for something a little different this time around. “My first two fragrances were more about fairytales, but this fragrance is more about my own style, so I wanted the name to be more personal.”

So, what does it smell like? Well, T Swift said the new fruity, floral, and woodsy scent is “a mix of a lot of things: It’s sweet, it’s sophisticated, it draws you in. It’s really my way of translating classic, yet modern, into a perfume.” The campaign, which features T Swift look effortlessly chic in an off-the-shoulder blouse, light pink lips, and windblown hair, also shows off her brand new bottle, which is much less ornate than her gold-adorned fragrances from before. The design is “retro with a modern flair” and features pearls around the top of the bottle. She told People StyleWatch, “Pearls are the one fashion accessory that never seems to go out of style. I keep a strand in my purse, and throw them on whenever I need to dress up my outfit.” The perfume will hit Ulta and in late June, but until then, we want to know—are you planning on trying out Taylor Swift’s new fragrance? Let us know in the comments below!

{via People StyleWatch}

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