A still from A$AP Rocky’s adidas Crazyquick commercial.
Photo: Courtesy of adidasbasketball’s YouTube Channel
Okay, so the collision of music and fashion is anything but rare (if it were, I’m pretty sure MTV Style wouldn’t exist or would at least update waaaaay less), but a three-pronged clash of music, fashion, and SPORTS?? File that unicorn of a situation under #veryrare. Enter A$AP Rocky starring and rhyming in a brand new commercial for adidas Basketball’s Crazyquick sneakers—a unique moment in time which hits every vertical of the aforementioned anomaly. But he’s not the only star—the campaign short also features three of the best and brightest point guards the youngest generation of NBA players has to offer: the Wizards’ John Wall, the Trail Blazers’ Damian Lillard, and the Sixers’ Jrue Holiday.
The ’90s-baby hoops stars pivot and pump fake to a soundtrack of the “Goldie” instrumental paired with Rocky playing narrator, spitting a kind of spoken word flow about the three exemplary players and their collective shoe of choice (spoiler alert: they all wear adidas Crazyquick sneakers). While, personally, I may still be licking the wounds of the abrupt end to the Lakers’ Playoffs journey, there’s nothing QUITE like Pretty Flacko rhyming about sneakers and up-and-coming talent to redirect my attention to general love of the game. Let alone that dude does it all while swaddled in this season Y-3 (the paraffin mix shirt to be exact) and his own PMF snapback. Oh, and also there’s a MAJOR close up of Rocky with a mouth full of gold. Check it all out in the full commercial below!
+ WATCH A$AP ROCKY’S ADIDAS CRAZYQUICK COMMERCIAL