Selena Gomez Launches Adidas NEO Summer Campaign (Already!)

Selena Gomez fronts the adidas NEO summer collection.
Photo: Courtesy of adidas NEO

Well, our karmic meters must be off the charts because we’re not sure what we did to deserve this much Selena Gomez + adidas NEO goodness. Mere days after we peeped the fresh, sporty looks for Sel’s NEO spring campaign, the label launched its brand new beachy-keen (LOL had to) summer collection! Over the past couple of months, we’ve been closely following Selena’s brand ambassadorship for NEO, a project that has her pulling double duty as both face and guest-designer for the teen-styled line. And now that Selena’s punctually dropped a first look at the summer collection (in the midst of her other little career as an international pop star, mind you), we are straight REVVED for the dog days. In the lookbook, Selena sports sunspired staples including swim wear, accessories, airy knits, and may even a flamingo or two. Check out more looks after the jump!

Selena Gomez fronts the adidas NEO summer collection.
Photo: Courtesy of adidas NEO

Showing us that a little color coordination never hurt anybody, Selena’s bright pink flamingo graphic tee and matching cropped pants stay true to the brand’s comfortable, casual leanings. Whereas previous looks in the spring collection were all about sporty street wear, we’re loving the fact that this ensemble has feminine moments (I mean, look, the flamingos are totally making a heart!), while still rocking the signature adidas sneakers edge.

The NEO line serves up basics with a twist, and whether you’re hitting the beach or dressing for everyday, we’re pretty sure Selena and crew are redefining the term “must-have.” Check out the entire adidas NEO collection here!

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