A still from Beyonce’s new H&M campaign video.
Photo: Courtesy of Beyonce’s YouTube Channel
Is it hot in here…or is it just Beyonce’s SMOKING NEW H&M VIDEO?! Duh, it’s definitely the latter. The clip for “Beyoncé as Mrs. Carter in H&M” officially landed this morning, and you guys, trust us when we say the superstar is taking island dreaming to an epic new level. Filmed earlier this year in the Bahamas (remember when the campaign was just a whispery rumor?), the vid stars Bey posing sultrily amidst the tropical palm trees and clear blue skies dressed in H&M’s new swimwear line. Shot by Jonas Åkerlund, we hear the concept is to represent the four natural elements— fire, water, wind, and earth— in a seriously fashionable way.
After hitting replay an embarrassingly high number of times already, we still don’t know which part is our favorite. Beyonce dancing on the sand? Steaming it up by the water? Using a floaty tie-dye piece as a prop? Or, just sitting like her royal self in front of the campfire. But the video doesn’t ONLY showcase King Bey werking it hardcore in front of the cameras…there’s also a sneak peek of her new song “Standing On The Sun,” making the entire thing that much more awesome. Don’t just take our word for it, though. Watch “Beyoncé as Mrs. Carter in H&M” below!
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