Beyonce Is Smokin’ Hot In New H&M Bikini Ads

Beyonce as Mrs. Carter in H&M.
Photo: H&M

Holy. Mother. Of Blue Ivy Carter. Beyonce’s H&M bikini ads have dropped, and they are just… WOWOWOWOW. Absolutely smokin’. We’re not sure about y’all, but this is exactly how we wanted to be spending our Monday morning—rolling our tongues carpet-style back into our mouths thanks to Mrs. Carter and her mind-blowing hourglass physique. Appropriately, the vibrant new “Beyonce as Mrs. Carter in H&M” campaign images have been revealed in step with her summer The Mrs. Carter Show World Tour which kicks off in Europe today.

Beyonce as Mrs. Carter in H&M.
Photo: H&M

We anticipated King Bey’s swimsuit campaign to be nothing short of “Bootylicious,” and welp, we’re sure you can see for yourself that our expectations were met and exceeded. In the ad snaps, Mrs. Carter models a bright yellow two-piece with an embossed harlequin pattern and sweetheart gathered bustline, popping against a bright cerulean backdrop. Her hair is long and cascades around her shoulders in natural mermaid curls, and her lips are bright red to match her tropical flower hair accessory. Other campaign highlights include Bey swanning out across an aquamarine platform in a fringed bikini and a fantastic tie-dye print two-piece number.

Beyonce as Mrs. Carter in H&M.
Photo: H&M

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