Demi Lovato’s ‘Heart Attack’ Music Video: Look By Look

A still from Demi Lovato’s ’Heart Attack’ music video.
Photo: Hollywood Records

We don’t know about you, but we just might be on the brink of breaking the replay button on Demi Lovato’s brand spankin’ new music video for “Heart Attack.” Since the clip’s exclusive premiere with E! News yesterday afternoon, we haven’t been able to get enough! From the direction’s interplay of dark and light to Demi’s seamless oscillation between fresh-faced and smoky-eyed, the video for the Demi album’s first single shows D in handful wildly divergent (and arguably more grown-up) looks. Naturally, having vigilantly played this thing to point where our index fingers are withering and about to crack off, we feel it’s our duty that we break down Demi’s every sartorial (and beauty!) move for you before we physically can’t type anymore. Here we go!

BARE BEAUTY AND BLACK HANDS

A still from Demi Lovato’s ’Heart Attack’ music video.
Photo: Hollywood Records

The first verse opens up with Demi working this sweet, glowing makeup look—iridescent eyeshadow, a matte blush lip, and the world’s most perfect eyebrows, all in colors that stay true to the powerhouse balladier’s natural complexion. The catch is: her hands (with the PRISTINE oval nails) are covered tip-to-wrist in black paint.

GETTING MESSY

A still from Demi Lovato’s ’Heart Attack’ music video.
Photo: Hollywood Records

Things don’t stay immaculate for long. The song heads into the chorus and right at the words “heart attack,” Demi ceremoniously pulls a little broken-down-doll move, smearing the paint all over her shirt (which has a gorgeously draped cowl neck, BTW). We hope it’s not dry-clean only!

GARAGE BAND PERFORMANCE LOOK

A still from Demi Lovato’s ’Heart Attack’ music video.
Photo: Hollywood Records

Most of the mic-based performing (ALSO, we have to pause for a beat to talk about how girl was SINGING LIVE during the shoot—ZOMG Demi is everything) happens in this fluorescent lit garage. In this setting, Demi serves an equilibrium of rock and glamor wearing a plunging jumpsuit cut to there with a chainmail tank top situation underneath, a wide waist-cinching belt, dark eye shadow and the PERFECT leather moto jacket.

SHEER SLEEVES + DIVA HANDS

A still from Demi Lovato’s ’Heart Attack’ music video.
Photo: Hollywood Records

This might be one of our all-time favorite pictures of Demi. From the diva hands (an involuntary trait picked up by so many girls who grew up idolizing Mariah Carey, myself included) to the EXQUISITE silhouette of this outfit (note to self: loose sheer sleeves + bodycon skirt + gold bar belt = WINWINWIN), this image is everything. Well played by everyone involved (but mostly Demi).

ALSO, THIS

A still from Demi Lovato’s ’Heart Attack’ music video.
Photo: Hollywood Records

Hehehehehehehe. Yep, that’s Demi with a face full of black paint, presumably swimming in a vat of it. The end!

+ WATCH DEMI LOVATO’S ’HEART ATTACK’ MUSIC VIDEO

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