Snoop Lion takes a stand against gun violence with MTV and Jewelry For A Cause.
In Snoop Lion’s new video for “No Guns Allowed” (featuring Drake and Cori B), he takes the issue of gun violence head on, speaking out against the prevalence of firearms while also depicting (sometimes graphically—watch with caution if you have issues viewing things related to guns) the horrors that they create. In association with Snoop and Jewelry For A Cause, MTV has joined the fight to get illegal guns off the street through the new MTV x Caliber bracelet ($40), which is made of recycled steel and still displays the serial numbers of the illegal guns that they were made from. The limited-edition unisex bracelets are now available for pre-order at caliber.MTV.com, and a portion of the proceeds of each bracelet goes to benefit the Newark Police Department’s illegal gun buyback program, which is also where the jewelry originated. That’s right, each of the MTV x Caliber bracelets comes from a gun that was surrendered to the buyback program and will help fund the continuing existence and success of the program in the future.
Your favorite celebs will also soon be sporting the MTV x Caliber bracelet—there will be one in every gift bag at the 2013 MTV Movie Awards this Sunday, April 14th. In addition, for every attending celebrity, MTV will make a donation to the Newark Gun Buyback program. In a statement released earlier today, Snoop said, “This is such an important message we’re sharing. It’s a movement we want generations to recognize, embrace, and get behind. We’ve seen a lot of senseless acts of violence involving guns recently—too many have lost their lives, too many families have been destroyed. Like my friends at MTV, I want to be a part of the change that will help bring peace.” We want you to be a part of that change too!