Head Behind The Scenes Of Rita Ora’s Superga Campaign [Video]

Rita Ora for Superga.
Photo: Courtesy of Superga

So we’ve been keeping some very close tabs on Rita Ora’s new modeling gig as the face of Italian sneaker company Superga (see exhibits A, B, and C), but while much of our, uh, “research” thus far has been restricted to rumors and Instagram pics, now we can finally witness the campaign in all of its hi-res glory! Straight from the brand itself, these pics showcase Rita showing off her true sneaker steez— making even a long silk dress and a full face of makeup look streetwear-cool with her tan lowtops. Complete with soft, Marilyn Monroe-esque waves and retro sunglasses, Rita’s look has fully convinced us to push the rest of our shoe stash aside for the moment. This spring, it’s ALL about sneakers. #sorryimnotsorry

The ads are amazing in themselves, but here’s a bonus: go behind the scenes of Rita’s campaign with this new clip! Soundtracked by her single “Radioactive,” the insider peek shows the musician being her goofy gorgeous self getting her makeup done, rocking out in the recording studio set and working that smize to absolute perfection. We all know that Rita’s way more than just a pretty face…but hey, if you’ve got it, flaunt it, right? Watch the video below!



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