Rita Ora’s Superga Campaign Is Here!

Rita Ora for Superga
Photo: Via @RitaOra’s Instagram

It seems like forever ago when we first announced that Rita Ora was replacing Alexa Chung as the new face of Superga—which, in blog years, 6 months totally is— but not to worry, because the singer’s official campaign has landed! Rita is the face of the sneaker brand’s Spring/Summer 2013 collection, and she Instagrammed a sneak peek of the ads earlier this morning. The debut image shows the pop star-slash-NEXT model chilling in the recording studio wearing the Italian label’s classic white low tops. We’re already extremely well-aware that Rita Ora is a steadfast sneaker fan, but rather than wearing them with maxi dresses or jumpsuits, this time the singer’s paired ’em with lacy pink shorts and an off-the-shoulder sweater.

The outfit may be casual, but the beauty look is TOTAL Rita in high-drama mode—defined brows, bold lipstick, lashes out to there. Also, we’ve never actually seen the 22-year-old work ruffled socks before, but we’re not mad AT ALL. The image has a girly-meets-tomboy vibe that we’re totally into, and there’s lots more where that came from—more ads and a video are set to debut over the next few weeks. Rita told U.K. Metro that she normally doesn’t care if she’s comfortable in her high fashion latex performance outfits: “Latex dresses… people come up to me and go: ’Are you comfortable in that?’ And I’m like: ’I don’t care. How does it look? It looks good? All right, cool,’” but considering how cute and easygoing she looks in the new Superga campaign, maybe you really CAN have the best of both worlds.

Peep Rita for Superga here and let us know what you think!

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