’Teen Vogue’ collection bralette and shorts.
Photo: Courtesy of Macy’s
A clothing line designed with the help of the editorial team at Teen Vogue?! Yes, please. Macy’s announced today that they’ve teamed up with the glossy for an exclusive, fashion-forward juniors line, available in 150 Macy’s stores and online TODAY. The spring collection, which includes everything from basics (like printed leggings and tank tops) to jumpsuits to bralettes (and literally everything in between) is priced between $20 and $60. In a comment to Women’s Wear Daily, Teen Vogue editor-in-chief Amy Astley explained, “We’ve had terrific success with our branded mobile game, Teen Vogue Me Girl, and with our bedding collection, so apparel was the next logical step.” We think so too!
Macy’s is benefiting greatly from having the Teen Vogue team on their side as well. Tim Baxter, executive vice president of fashion for the retailer, told WWD that the Teen Vogue collection will “provide… a compelling new reason for Millennials to visit our stores,” and we believe it. Teen Vogue has long been a trusted source of information for young fashion fans looking to stay on top of trends and designers, so surely their line would be an affordable, accessible way for those same fans to fill their closets!
What do you think of Teen Vogue’s collaboration with Macy’s?