IO Echo's Ioanna Gika Named Face Of House Of Holland's 2013 Eyewear Line

Ioanna Gika for House Of Holland Eyewear.
Photo: Courtesy of IO Echo

Ugh, don't you sometimes, or maybe always, secretly wish you were a rock star? While we gave up on any dreams of actually winning Grammys or playing to sold out, screaming crowds years ago (*sigh*) we still sometimes get that pang of jealousy when we see one of our fave lady musicians doing something particularly fabulous. That's exactly how we felt when we saw that the awesome Ioanna Gika, front woman for Los Angeles shoegaze-pop outfit IO Echo and Jeremy Scott hologram kimono enthusiast, had taken on the task of filling Iggy Azaleas very big shoes as the face of House Of Holland eyewear. While Iggy's campaign was all about color, Ioanna's brings a little bit more atmosphere to the table, with the singer posing in a kind of 70's kitsch backdrop, her hair crimped into a big triangle that we're sure roller girl would approve of. Obviously she wears a kimono in the shoot, as well.

Ioanna Gika for House Of Holland Eyewear.
Photo: Courtesy of IO Echo

We're huge fans of House Of Holland, and we without a doubt find ourselves coveting the oversized, statement frames when a new batch comes out every season. We're particularly loving the new colors this season, with warm, rich cranberry hues and pearly, electric blues. We would actually steal all of the styling for this shoot, if you please, and make it our spring/summer steeze, because it's working super well. Polka dot denim, in both shorts and skinnies, and kimonos? We're ok with that.

What do you think of Ioanna Echo's House of Holland campaign?

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