Joey Bada$$ Reps Ecko Unltd In ‘Unorthodox’ Music Video

A still from Joey Bada$$’ “Unorthodox” music video.
Photo: Green Label Sound

We’re going to let this post do a little double-duty today. Brooklyn-based rapper Joey Bada$$ has just released a brand new music video for his track “Unorthodox” with DJ Premier. It’s a primary-colored oscillation between real footage and animation that set this MTV Artist to Watch against cityscape backdrops of subway tracks, bodegas, and highways (achieved via greenscreen if you were wondering *WINK*). Aside from the stunning visuals and the BK teenager’s ill rhymes, we want to highlight Joey’s wardrobe of choice for “Unorthodox”: Ecko Unltd.

It may have flown under your radar this week, but while we were mourning Justin Bieber’s “worst birthday ever,” Joey Bada$$ accidentally revealed to Fuse that he’s Ecko Unltd’s newest Creative Director. WHAT. At the tender age of 18, he’s not only performing at the 2013 Woodie Awards, but ALSO leading creative on a legendary streetwear brand. Needless to say, we’re impressed. Watch Joey Bada$$ rep Ecko Unltd in his new music video for yourself below!


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