New adidas college basketball uniforms for 2013 March Madness.
March Madness doesn’t officially kick off this year until the 19th, but thanks to some uniform updates courtesy of adidas (and a wild season rife with upsets), buzz is already growing (quickly!) for the month-long NCAA tourney. Adidas revealed new adizero uniform systems for six colleges — Cincinnati, Kansas, Notre Dame, Baylor, UCLA, and Louisville — late last week, and college hoops fans haven’t stopped (can’t stop/won’t stop) talking about them ever since.
Designed to turn heads, these adidas 2013 March Madness uniforms employ the brightest possible shade of each school’s colors, rendering the neon hues in head-to-toe tonal from jersey to shorts, socks to shoes. The statement making doesn’t stop there, though, as adidas implements a print they’re calling “impact camo” — a kind of monochrome hybrid of traditional camouflage and tiger stripes — and even adds short sleeves to a few braves schools’ togs (Louisville, Baylor, and surprisingly bball blue bloods UCLA). The new looks are shocking, for sure, but looking back at adidas’ hoops uniform history over the past few years, we’re not quite sure that they should be.
This time last year, adidas revealed its first set of adizero NCAA basketball uniforms for the 2012 March Madness tournament. Only three schools participated this first time around and each team was outfitted with a second, alternate uniform: Louisville with bright red-orange and white, Cincinnati with gray and red, and Baylor with neon highlighter yellow and black, arguably the most talked-about uniforms of the lot. All three of the teams also repped a subtle “impact camo” prototype on their shorts. Days later, adidas revealed they’d also be using the Baylor colorway (camo included) for the 2012 McDonald’s All-American games’ West uniforms while the East would wear the Golden Arches’ classic red and yellow.
There are a few definite differences between the 2012 and 2013 uniforms, but the biggest of those is this year’s addition of sleeves. However, it shouldn’t come as so completely out-of-left-field since adidas also introduced sleeves into the NBA last month by way of Northern California’s Golden State Warriors. Looking at these six NCAA teams’ new togs side-by-side, I would argue that it’s not the inclusion or exclusion of sleeves that makes these uniforms (or perhaps rather, their press photos) so jarring. It’s that “impact camo.”
Sure, there was a bit of it last year, but the 2012 version was blown out and considerably more subtle. Seeing this much of the same, noisy print and in so many different, BRIGHT colors looks less like a menacing sports battalion and more like a gaggle of Fashion Week street style peacocks. The complete 180 from Jay-Z’s aims for the starkly simple Brooklyn Nets uniforms, there’s so much going on that it’s hard for your eyes to pick a spot to focus. The new NCAA looks are catching a lot of shade, but who knows, they could prove an advantage come game-time! A kind of hardwood shock-and-awe tactic. For now, we’ll be waiting until a full team hits the court in them before staking our final verdict on the new adizero uniforms, but we want to know what you’re thinking. Do you like these adidas 2013 March Madness looks? Let us know in the comments below!