Looks from the H&M Fall 2013 runway show.
Photo: Getty Images
When we heard that H&M was plotting a runway show during Fashion Week, we had a feeling it was going to be big. But once we found out that the retailer was showing at the Musée Rodin in PARIS, well, that’s when things became epic, and luckily the “wow” factor at yesterday’s event didn’t disappoint. First, though, let’s be real: we know that you can’t compare H&M to Paris Fashion Week MVPS like Dior, YSL, and Chanel. It’s like apples and oranges, we get it. But the fact that the Swedish fast fashion giant nabbed celebs like Chloe Moretz, Ashley Olsen, and Emma Roberts to fill the front row AND snagged top models like Cara Delevingne to showcase their fall wares? Well, it just speaks to the high-profile extravagance and entertainment that Fashion Week these days is all about. Anyway, on to the clothes! Nodding to ’70s stylesetters like Jane Birkin, models worked the runway in sequin and chiffon dresses, statement separates, and oversized outerwear. It’s easy, always cute, and an effortlessly cool uniform that anyone can appreciate.
Dubbed “Modern Drama,” the collection’s color palette was mainly black and white. But as a few key pieces, like a bright red dress and Cara D.’s sheer navy frock proved, even the starkest of winter wardrobes can use a few pops of color. Plus, with jackets that range from faux fur to feathers to a metallic take on the band jacket, H&M’s fall collection just miiiight make winter dressing a little more bearable.
Wanna live vicariously through Chloe and co.? Get an up-close-and-personal look at H&M’s fall collection in this video, and let us know what you’ll buy come September.