Zosia Mamet and Jemima Kirke for ’V Magazine’.
Photo: Via ’V Magazine’
Full disclosure: despite whatever our moms might say about catching a cold, we’re TOTALLY guilty of leaving the house with wet hair (sorry we’re not sorry?). It’s usually the result of pressing the “snooze” button too many times and just not having the energy to deal with a blow dryer, but hey, if Shailene Woodley can rock the just-showered look on the red carpet, then we figure it’s alright for the streets of Brooklyn. The folks over at V Magazine clearly feel the same way, since they’ve styled Girls actresses Zosia Mamet and Jemima Kirke in slick, side-swept ’dos in the glossy’s new March issue. Equal parts “OMG I’m so late to work!” low-maintenance and high-fashion glam, the look’s runway cred owes a lot to Alexander Wang, who’s shown wet-looking hair on the catwalk multiple times the past couple of seasons.
Alexander Wang showed wet hair on the runway for his Spring 2012 and Fall 2010 shows.
Photo: Getty Images
Wang’s Fall 2010 show is forever burned into our memories, when models like Natalia Vodianova (above) strutted down the runway wearing formal gowns and unexpectedly greased-up bangs. Who knew that was even a thing? But the designer revisited the look yet again for Spring 2012, trading the deep side part for an even WETTER style parted down the middle. Zosia and Jemima might not be rocking Wang in the V editorial—they’re modeling black and white pieces by Opening Ceremony and Ralph Lauren, respectively— but the influence is undeniable. Plus, how ironic that the dewy-haired look that we try so hard to AVOID on a daily basis has now officially jumped into the high fashion ring. Sigh. We’re not so sure our moms would be into it…are you?
Let us know if you’d sport purposely wet hair in the comments!